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A
specialized medium-size company
Grondona today is a modestly- sized company ranking high
in Genoa's marketplace. Its production output is 3000 tons per year from
its 7000 sqm. plant with a turnover of about US $ 7 million for nearly
all-branded products. Its renewed success is traceable from the continued
sales uptrend: 15% per year on average since 1993. Still managed by the
Grondona family, two brothers (Orlando and Gildo) share commercial and
technical responsibilities with continued and constant on-site presence.
A
widespread presence
Grondona's products are distributed over nearly all of
Italy, yet more predominantly in the North-west. Lagaccio Grondona, a
regional cookie, is the leader in its market segment. Lagaccio is also
available in many foreign markets: Switzerland, France, Germany and the
U.S.A. to name a few.
A
consistent image
Grondona sets standards in projecting an image of its goods
that is consistent and focused on product characteristics: clear-cut and
straightforward. Elegant presentation and an accurate description are
the trademarks of the products as apparent even in their merchandising.
This is the rationale behind unique packaging which gives to the product
range a strong identity through its distinct pastel-blue coloring.
An
ethical and sound trade policy
Grondona's
trade policy is very straightforward and consistent with respect to trade
laws. This translates into clear, unambiguous commercial relations and
a price policy that honors suggested prices and coordinates product promotions.
This highly ethical and consistent professional behavior guarantees also
consumer satisfaction at all times.
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