One cannot refer to Grondona without mentioning Genoa and Liguria, just as it is impossible to understand Grondona without knowing the history of the land where this company was born, has developed and belongs today. Liguria is a very precious region and Genoa is even more so, nestled as it is between the sea and the mountains in perennial equilibrium between radically different geographic, social and economical realities. In the business world there is a common saying that is quite significant,
ÒIf you can succeed in Genoa, you can succeed anywhere.Ó Though this may sound like a boastful comment, it is also very true. Genoa is a beautiful city, yet a difficult one. Its people are distrustful like those of no other city, often penny-pinching (out of tradition), always exacting and usually intolerant. People from Genoa are unforgiving of mistakes, can't accept imperfection and are unyielding to sudden and barely tested innovations. In this land where, since the beginning of time, life is lived in a constant state of careful balance, there is no room for compromise. It is hard to make it to the top.
This is possible only through years of dedication, of passion for one's work, of caring for all one's customers, especially the hard-to-please sophisticated type. People here in Genoa have worked hard for centuries to survive, to improve their lifestyles, to gain their Òplace in the sunÓ. These are people who don't throw their money away, but spend it weighing every penny and never in a hurry. Grondona's manufacturing plant was created in this reality and was shaped by it day after day for over a century.
Grondona has learned how to please the most demanding client, pampering him with the unique taste of its baked specialties, enticing him with superior ingredients and constantly refining its craftsmanship in the hope of achieving always better results.